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Strategic business review

Through a process of stakeholder, staff and customer interviews combined with competitor reviews and market research Morph can assess the current state of your existing or proposed business plan, brand position and proposition.

All businesses operate across a number of core pillars that form the strategic business review process, namely: People, Product, Technology, Process, Strategy and Commercial.

The strategic business review process takes between 1 month and 6 months depending on complexity and scale of business.


Nick Parbutt Director of Strategy Vodafone

Morph ran a complete audit on our joint venture business with O2 and EE called WEVE, the process bought complete clarity regarding the state of the existing business, the opportunities for it to evolve its product and service offering, areas where it could improve financial performance and an understanding of new market opportunities that it could extend into. I would not hesitate to recommend Morph or to work with them again.

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